Seven engines. One connected commercial system.
The core loop runs each stage from first lead to renewal or a return purchase. The enabling layers run across all of them. Start with the ones you need.
The GTM Outcome Engine50+ integrations. The systems your business runs on.
Not just the ones with a native connector. Every integration is governed and monitored as part of the engine.
All integrationsYour systems weren’t designed to talk to each other. We make them.
50+ HubSpot integrations built across ERP, finance, student management, legal, clinical, fundraising, funds management, and data platforms.
We connect your CRM to the systems your business runs on, not just the ones with a native connector.
50+ integrations. The systems your business runs on.
Each integration is built around the records your teams share: a contact in HubSpot, an order in your ERP, an enrolment in your student management system.
ERP & Operations
We connect your CRM to your ERP so commercial and operational data stay aligned. Orders, inventory, fulfilment and revenue reconciliation flow in both directions.
NetSuite · SAP By Design · SAP Business One · Business Central · MYOB Exo · Pronto · Cin7 Core · Retail Express · Priority ERP · Dynamics 365 Finance · Microsoft Dynamics 365Finance & Payments
Where your commercial system meets your financial system. Invoicing, payment collection and subscription billing, connected so that finance and sales share a single source of truth.
Xero · MYOB AccountRight · Stripe · Square · QuotientCRM & Sales Platforms
Migrations, co-existence architectures, and bi-directional syncs. Whether you’re consolidating platforms or running systems in parallel, data stays clean across both.
Salesforce · SAP Sales Cloud · PropertybaseStudent Management & Learning
Enrolment lifecycles, compliance reporting, and student engagement, connected to your CRM so that marketing, admissions, and student success share a single view of every learner.
Axcelerate · VETtrak · Moodle · TASS · Sentral · Enrol HQMatter Management & Legal
Client intake, matter lifecycle, and time-based billing connected to your CRM. The systems that run legal operations, integrated with the systems that win and retain clients.
Practice Evolve · Aderant · Elite 3EClinical & Practice Management
Patient and client management, appointment scheduling, and clinical workflows connected to your commercial system.
Cliniko · Mindbody · ezyVet · Core Practice · PrincipleFundraising & Not-for-Profit
Donor management, campaign tracking, and giving lifecycle connected to your CRM. Every dollar traced from campaign to receipt to ongoing engagement.
Raisely · FunraisinFunds Management
Investor records, unit registry data and fund applications connected to your CRM. Investor relations and distribution teams see the same holdings the registry holds.
Caruso · Automic · BoardroomA sync is not an integration.
Most integration work starts and ends with syncing a few fields between two systems. It works until the ERP sends a record your CRM has no field for, or someone changes a picklist value and the sync breaks silently.
The problem isn’t connectivity. The tools for moving data between systems have never been better. The problem is that nobody mapped the business logic before they built the pipe.
Which system is the source of truth for which data? What happens when they disagree? What does a “customer” mean in your ERP versus your CRM? What’s the right sequence when a deal closes: does the invoice generate first, or does the subscription activate first?
These are business questions, not technical ones. They need answers before a single API call is made.
If your integration breaks every time someone changes a field, the problem isn’t the integration. It’s that nobody understood the business logic it was supposed to carry.
Business logic first. Then the pipe.
GTM Engineers work out the business logic before they build. We trace each record across your systems: where it starts, where it goes and what happens when something unexpected arrives.
For each type of record, we agree with you which system owns it. Customer details might belong to HubSpot while invoices belong to your finance system. When the two disagree, the owner’s version wins.
When a record breaks a business rule, the integration holds it before it syncs. Your GTM Engineer gets an alert, fixes the record or the rule, and the record then syncs.
Then we build. Custom middleware where native connectors fall short, and event-driven syncs where a scheduled batch is too slow. Monitoring, error logs and alerts catch failures early.
An engine that doesn’t connect to your operations isn’t an engine. It’s a silo.
The GTM Outcome Engine produces results because it’s connected to the systems that run your business. Your revenue number is accurate because it’s reconciled against your finance platform. Your customer health scores draw on operational data, not just CRM activity.
Integration connects the engine to the rest of the business. Without it, the engine reports on itself. With it, one system sees and reports on the whole operation.
Every integration we build is governed under the same framework as the rest of the engine. Data mapping is documented. Sync logic is version-controlled. Error handling is monitored. The quarterly governance review covers integration health alongside everything else.
Integration isn’t a project phase. It’s a continuous capability that changes as your systems change.
Built by GTM Engineers. One pod. Twelve months.
Translation captures the rules. Production builds them on a monthly sprint cadence. The named pod (Principal Solutions Architect, GTM Engineer and Customer Success Manager) runs your platform from kick-off to year end. One predictable fee. No change orders for in-scope work.