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Kongo HubSpot Programme Vol. 02 / The Programme

One programme. One team. One fee.

Twelve months with one pod
Month 1 of 12
The year, 1 pod
  1. Month 1
    Discovery
    Led by
    Principal Solutions Architect
  2. Months 2 to 3
    Build to go live
    Led by
    GTM Engineer
  3. Months 4 to 6
    Optimisation
    Led by
    GTM Engineer
  4. Months 7 to 12
    Embed and scale
    Led by
    Customer Success Manager

The team that builds it stays to run it.

Twelve months. Three phases. One named pod from kick-off to year end. Monthly sprint cadence for new builds, daily support in between. One predictable fee.

01The Problem

Most HubSpot programmes lose momentum after go live.

You end up explaining your own business to a team you've never met.

A note on what happens after the SOW is signed.

The senior people who won the deal disappear at go live. A different team starts learning your platform from scratch. Change orders pile up for work the original SOW should have anticipated. The partner you signed becomes hard to recognise.

02How We Work

A managed HubSpot programme, not a project.

Twelve months of build and support, run by the same pod from start to finish.

The proposition in five lines.

Kongo runs your HubSpot implementation as a twelve month programme. After go live, the same team carries you through hypercare and into BAU. New features build on a monthly sprint cadence, with support every day in between. One team for the year, on one predictable fee.

  • A named delivery pod from Phase 1 through to month twelve
  • One sprint week per month for new builds
  • Continuous support and Q&A in between
  • Business-critical changes accommodated outside the sprint
  • One predictable fee. No change orders for in scope work.
03The Programme

Twelve months. Three strategic phases.

AI governance woven through every deliverable.

Phase 1

The Foundation

Discovery, AI readiness assessment, data migration and the core MVP build. We deliver the architecture that handles your primary business logic and establish governance boundaries.

Months1 to 3
Phase 2

The Nuance

Optimisation and secondary implementation. We build the remaining integrations and handle the exceptions real users surface. AI agent escalation paths are configured in this phase.

Months4 to 6
Phase 3

The Scale

Builds and support continue, and AI governance keeps being refined. The system changes as your business changes.

Months7 to 12
04No Handover at Go Live

The people who build it are the people who run it.

Same Principal Solutions Architect, GTM Engineer and Customer Success Manager for the full twelve months.

Role 01

Principal Solutions Architect

Leads discovery and solution design in month one. Owns solutions architecture and custom development direction, and signs off the architecture. Stays available through the sprint cadence for all twelve months.

Role 02

GTM Engineer

Leads feature build and operational readiness in months two and three, then optimisation in months four to six. Leads Translate work and Production builds.

Role 03

Customer Success Manager

Leads embed and scale from month seven through to year end. Carries the platform knowledge built during delivery into long-term success management.

From month seven

A planned shift in role, not in team.

05Methodology

Translate, then produce.

Your business doesn't think in workflows. We do that work for you.

Translate

The work of understanding.

Translation is the work of understanding how your business actually operates and converting that into precise, executable logic.

When your GM says "we're losing deals in the middle of the funnel", our GTM Engineers unpack what that means. Perhaps the sales team has no structured follow-up. Perhaps deal stages don't reflect reality, so nobody trusts the forecast.

We turn that into rules the system can run.

Produce

The work of building.

Production is the configuration, integration and deployment of everything inside your HubSpot platform. Workflows, automations, pipelines, properties, integrations, reporting.

Our GTM Engineers use AI-assisted tooling to build at volume. Oversight, quality control and governance apply at every step.

The execution that turns translated rules into a working system.

06Sprint Cadence

One sprint week a month. Three weeks of translation and support.

We control when we build. The rest of the time, we're on hand.

A note on the cadence, and why continuous building is the wrong default.

From Phase 2 onwards, new builds run on a monthly sprint cadence. One designated sprint week per month, planned and prioritised with you in advance. The other three weeks are for support, training, calls, questions and translation work on what is coming up next.

This is the part most prospects find counterintuitive. Continuous building doesn't lead to good outcomes. It leads to brittle platforms and decisions made without enough thinking. Translation and Production deserve different attention windows. The sprint cadence respects that.

Business-critical change requests do not have to wait for the sprint. Time-sensitive work is handled when it needs to be.

Talk to us
about your platform.

Twelve months.
One sprint week a month.
Same team throughout.