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Kongo HubSpot Programme Vol. 02 / The Programme

One programme. One team. One fee.

The team that builds it stays to run it.

Twelve months. Three phases. One named pod from kickoff to year end. Monthly sprint cadence for new builds, daily support in between. One predictable fee.

01The Problem

Most HubSpot programmes lose momentum after go live.

You end up explaining your own business to a team you've never met.

A note on what happens after the SOW is signed.

The senior people who won the deal disappear at go live. A different team starts learning your platform from scratch. Change orders pile up for work the original SOW should have anticipated. The partner you signed becomes harder and harder to recognise.

02How We Work

A managed HubSpot programme, not a project.

Twelve months of build and support, run by the same pod from start to finish.

The proposition in five lines.

Kongo runs your HubSpot implementation as a twelve month programme. After go live, your same team carries you through hypercare and into BAU, building new features on a monthly sprint cadence and supporting your platform every day in between. One predictable fee. One team for the year. A clear cadence for everything we build.

  • A named delivery pod from Phase 1 through to month twelve
  • One sprint week per month for new builds
  • Continuous support, training and Q&A in between
  • Business critical changes accommodated outside the sprint
  • One predictable fee. No change orders for in scope work.
03The Programme

Twelve months. Three strategic phases.

AI governance woven through every deliverable.

Phase 1

The Foundation

Discovery, AI readiness assessment, data migration and the core MVP build. We deliver the architecture that handles your primary business logic and establish governance boundaries.

Months1 to 3
Phase 2

The Nuance

Optimisation and secondary implementation. We layer in complex integrations, handle the exceptions real users surface, and configure AI agent escalation paths.

Months4 to 6
Phase 3

The Scale

Continuous builds, continuous support, ongoing AI governance refinement. Your system evolves alongside your business.

Months7 to 12
04No Handover at Go Live

The people who build it are the people who run it.

Same Principal Solutions Architect, GTM Engineer and Customer Success Manager for the full twelve months.

On continuity, and the planned shift from delivery to success.

Most HubSpot partners deliver with one team and support with another. The senior architects who win the deal disappear at go live. A new support team starts learning your platform from scratch.

Kongo doesn't operate that way. Your delivery pod stays with you for the full twelve months. The relationship deepens as the platform matures.

A planned shift in role, not in team.

From month six
From month six onward.

From month six, the focus of the engagement moves from delivery to long term success management. Your GTM Engineer leads through Build, hypercare and the first six months of Production. Your Customer Success Manager steps into the lead relationship role for the rest of the year.

The team itself doesn't change. What changes is who owns the relationship, not who is in it.

05Methodology

Translate, then produce.

Your business doesn't think in workflows. We do that work for you.

Translate

The work of understanding.

Translation is the work of understanding how your business actually operates and converting that into precise, executable logic.

When your GM says "we're losing deals in the middle of the funnel," our GTM Engineers unpack what that really means. The sales team has no structured follow up, deal stages don't reflect reality, and nobody trusts the forecast.

We turn that into rules. Clear, specific, buildable rules.

Produce

The work of building.

Production is the configuration, integration and deployment of everything inside your HubSpot platform. Workflows, automations, pipelines, properties, integrations, reporting.

Our GTM Engineers use AI assisted tooling to handle the volume and velocity of builds, while maintaining oversight, quality control and governance at every step.

The execution that turns translated rules into a living, working system.

06Your Pod

Three named roles. One team for twelve months.

No project hopping. No senior to junior swap.

Role 01

Principal Solutions Architect

Owns solutions architecture and custom development direction. Sets the technical strategy, signs off the architecture, stays engaged through the sprint cadence for the full year.

Role 02

GTM Engineer

Leads Translate work and Production builds. Owns delivery management through Translate, Build, UAT, hypercare and the first six months of Production.

Role 03

Customer Success Manager

Owns the relationship from month six through to year end. Carries forward the deep platform knowledge built up during delivery into long term success management.

07Sprint Cadence

One sprint week a month. Three weeks of translation and support.

We control when we build. The rest of the time, we're on hand.

A note on the cadence, and why continuous building is the wrong default.

From Phase 2 onwards, new builds run on a monthly sprint cadence. One designated sprint week per month, planned and prioritised with you in advance. The other three weeks are for support, training, calls, questions and translation work on what is coming up next.

This is the part most prospects find counterintuitive. Continuous building doesn't lead to good outcomes. It leads to brittle platforms and decisions made without enough thinking. Translation and Production deserve different attention windows. The sprint cadence respects that.

Business critical change requests do not have to wait for the sprint. Genuinely time sensitive work gets accommodated when it needs to.

08Straight Answer

You are probably wondering what the catch is.

Fair question. Here is what does not happen.

What does not happen
  • We do not throttle work as the year progresses
  • We do not swap senior staff for juniors after go live
  • We do not deprioritise you when a louder client shouts
  • We do not invent scope debates to push work into change orders
  • We do not leave you with a different team in BAU than the one that built your foundation
What does happen

Work that fits your platform and agreed architecture moves through the monthly sprint cadence.

Translation work happens continuously.

Business critical exceptions get handled when they need to.

The same pod that built it runs it.

That is the whole rule.

09Two Models

Pick the model that fits how you buy.

Most clients start with a project and move to the programme.

Recommended

Twelve month programme

The full programme as described. One named pod, three phases, monthly sprint cadence, twelve month team continuity.

Best for organisations committing to HubSpot as a strategic platform.

Alternative

Project engagement

Fixed scope, fixed fee SOW for a single defined deliverable.

Best for a single project, or where procurement needs a traditional SOW format.

The old way. Still works. Just doesn't compound.

Talk to us
about your platform.

Twelve months.
One sprint week a month.
Same team throughout.