Seven engines. One connected commercial system.
The core loop runs each stage from first lead to renewal or a return purchase. The enabling layers run across all of them. Start with the ones you need.
The GTM Outcome Engine50+ integrations. The systems your business runs on.
Not just the ones with a native connector. Every integration is governed and monitored as part of the engine.
All integrationsYour school records, ready for every family conversation.
Students, families, staff and alumni flow from TASS into HubSpot, so your marketing, advancement and community teams work from current school records.
A custom-built integration designed around your business logic, not a plug-and-play connector.
TASS knows every family. Your CRM doesn’t.
TASS is the school’s record from registration onwards. It holds students, families, staff and past students. Your marketing, advancement and community teams work in HubSpot. Without a connection, every mailing list starts with an export.
Family arrangements make this harder. Split households, fee payers and access restrictions need to carry across correctly.
If your CRM cannot see who is enrolled, it cannot send the right message to the right family.
School records flowing into HubSpot.
The integration reads from TASS and writes to HubSpot. TASS stays the source of truth. Nothing writes back to TASS.
Every record carries its TASS ID, so each sync updates the same HubSpot record rather than creating a new one.
Families
Parents, guardians and fee payers sync to HubSpot contacts, linked to a family record. Split families, access restrictions and primary and secondary contacts carry across.
Students and Enrolments
Enrolled students sync with their year level and enrolment status. Your team can segment communications by year group.
Staff
Staff records sync to HubSpot contacts, so staff communications use the same current data.
Alumni
Past students sync to HubSpot for alumni and advancement communications. Alumni who share an address with their parents stay separate contacts.
Independent schools running TASS.
If your school uses TASS for school administration and HubSpot for marketing, advancement or community communications, this integration connects them.
It also works alongside an admissions system such as Enrol HQ, with a shared record ID linking each family across all three systems.