We design how your GTM teams work.Then build the technology to make it happen.
Kongo helps sales, marketing, service and finance teams improve how they win, serve and grow customers.
HubSpot Elite Solutions PartnerWe start with your commercial goals, understand what needs to change and design the solution. Then we build it, bringing together CRM, your wider systems, business processes and AI.
Your commercial goals. Our thinking and technical expertise.
You might need a more effective sales process, better customer onboarding or fewer manual steps between a signed deal and a paid invoice.
We work out what is holding you back, what needs to change and how to make it happen. Our services bring consulting, technical delivery and adoption together around that outcome.
Work out what needs to change and what to do first.
We help you examine how your commercial teams operate, challenge assumptions and design better ways of working. The result is a practical plan connecting your goals with the processes, people and technology needed to achieve them.
Make the work happen across teams, systems and AI.
We design how commercial processes move from one step to the next, coordinating actions, decisions, approvals and handovers. From customer onboarding to revenue collection, the focus is on the whole process, not isolated tasks.
Connect the systems your commercial teams depend on.
We integrate HubSpot and other business applications with ERP, finance, commerce and specialist platforms. We start with the business logic behind the connection, so the right information reaches the right place for the right reason.
Make the new way of working part of the business.
New systems often change responsibilities, processes and expectations. We help you prepare your people, explain what is changing and manage the transition from the current approach to the new one.
Give your people the confidence to use what you have built.
We train teams around their roles and real work, not just software features. People learn how the process works, what they are responsible for and how to use the tools that support them.
Keep AI useful, accountable and commercially sensible.
We help you decide where AI belongs, where human judgement remains essential and how its use should be managed. That includes responsibilities, oversight, technology consumption and the cost of running it.
Complex commercial processes. Beyond CRM automation.
Your CRM is part of the process. It does not have to control the whole operation.
A single sale can depend on pricing, stock availability, credit decisions, approvals and delivery capacity across several systems and teams. Connecting those systems does not automatically coordinate the work between them.
Kongo designs business orchestration to manage that complexity. We define what happens in parallel, what must wait, which business rules determine the next step and how the process responds when something changes or fails.
People, systems and AI agents each have a defined role. The orchestration coordinates their work, manages the dependencies and keeps the process moving towards the intended outcome.
Integration connects your systems. Orchestration controls how the whole process runs.
One order. Multiple systems. One coordinated process.
Check required information. Select the process by order type and value.
Confirm pricing and reserve stock while finance assesses credit.
Apply credit rules. Route exceptions to the appropriate approver.
Start fulfilment only when stock, credit and required approvals are confirmed.
Stock availability and credit checks happen together.
Stock reserved. Credit cleared. Required approvals complete.
Keep fulfilment on hold, release reserved stock and notify the account owner.
Escalate to the agreed decision maker. Keep the order on hold.
Retry where safe. Alert the team if unresolved. Prevent dependent steps from proceeding.
HubSpot Elite expertise. More than CRM configuration.
Kongo has been a HubSpot Solutions Partner since 2017 and an Elite partner since 2020.
We provide HubSpot consulting, CRM implementation, migration, integration, training and ongoing optimisation. Our work spans Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub and Agent Hub.
But we do not start by asking which features you want switched on.
We start with how your business attracts customers, manages opportunities, delivers on commitments and grows relationships. Then we design HubSpot around those processes and connect it to the systems that support them.
Whether you are moving to HubSpot or improving an existing implementation, the goal is the same: a commercial system that helps your teams work better together.
The GTM Outcome Engine
Our GTM Outcome Engine brings seven connected capabilities together on HubSpot, designed around how your business wins, serves and grows customers.
These are not seven separate software projects. They are connected parts of a commercial system, shaped around your business.
We bring the thinking and the technical capability.
You should not have to choose between a consultant who understands the commercial problem and a technical team that knows how to build the solution.
Kongo brings those disciplines together.
We take the time to understand what you are trying to achieve, explore how it could work and connect the design with the practical realities of delivery.
We demonstrate understanding, not just software.
A standard demonstration shows you what a platform can do. We use your requirements to show how a solution could work for your business.
That means bringing relevant processes, concepts and solutions into the conversation, so you can evaluate the thinking as well as the technology.
We look beyond the screen.
A sales process can depend on pricing, stock availability, finance approvals and delivery capacity. A customer experience can depend on several teams getting their handovers right.
We design around those dependencies, rather than treating the CRM as the whole business.
We connect the recommendation with the delivery.
Our consulting is grounded in solution architecture and implementation experience. We consider what it will take to build the solution, how your people will use it and what will be required to support it.
We stay involved as your business changes.
Going live is an important milestone, not the end of the work. We help your teams adopt the solution, improve it and adapt it as your commercial priorities evolve.
Common questions.
What does Kongo Industries do?
Kongo is a Melbourne-based GTM consultancy and HubSpot Elite Solutions Partner, working with businesses across Australia. We help sales, marketing, service and finance teams improve how they win, serve and grow customers. Our services combine GTM consulting, HubSpot implementation, business orchestration, systems integration, change management, training and AI governance.
What do you mean by GTM?
GTM stands for go to market. At Kongo, our focus extends across the commercial lifecycle: attracting customers, winning their business, delivering on commitments, retaining them and growing the relationship.
We look at how your teams work together and how their processes, data and technology support that work.
What is the GTM Outcome Engine?
The GTM Outcome Engine is Kongo’s approach to building a connected commercial system on HubSpot. It brings together lead generation, pipeline management, revenue capture, customer retention, content, data and AI capabilities, shaped around your business processes and goals.
Is Kongo a HubSpot Elite Solutions Partner?
Yes. Kongo became a HubSpot Solutions Partner in 2017 and achieved Elite status in 2020. We provide HubSpot consulting, implementation, migration, integration, training and ongoing optimisation.
Does Kongo only work with HubSpot?
HubSpot is our core CRM implementation specialism, but our work extends beyond the CRM. Our GTM consulting, integration and orchestration services cover the ERP, finance, commerce and specialist systems that support your commercial processes.
Can Kongo migrate our existing CRM to HubSpot?
Yes. We help organisations plan and deliver CRM migrations to HubSpot. That includes reviewing existing data and processes, designing the new setup, managing the migration, testing and preparing users for the change.
What is the difference between integration and orchestration?
Integration connects systems so they can exchange information and support actions across applications. Orchestration coordinates the wider process, including the sequence of work, decisions, approvals and handovers across systems and people.
A process can use existing integrations. It does not necessarily require every connection to be built again.
How much does working with Kongo cost?
The scope depends on your commercial goals, your existing systems and what needs to change. We start with a discovery conversation to understand the challenge and establish the appropriate next step before recommending an engagement.