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Retail Express runs your stores. HubSpot drives your customer engagement. Connect them so your marketing is powered by real transaction data.
A custom-built integration designed around your business logic, not a plug-and-play connector.
Retail Express manages your point of sale, inventory, customers, and loyalty programmes across your stores. HubSpot manages your email campaigns, customer lifecycle workflows, and marketing automation. But a customer who bought in-store last week does not appear in your next marketing campaign. Loyalty status in Retail Express does not influence segmentation in HubSpot.
Your marketing team sends generic campaigns because they cannot see purchase history. Your loyalty programme runs in isolation from your lifecycle marketing. High-value customers get the same emails as first-time buyers because transaction data never reaches HubSpot. Lapsed customers are invisible until someone pulls a manual report.
Your retail stores collect rich customer data every day. Your marketing platform never sees it.
We build a custom integration between Retail Express and HubSpot that connects your POS customer data to your marketing platform. Customers sync as contacts. Transaction history and loyalty status flow into HubSpot where your marketing and retention teams can segment, target, and engage based on real purchase behaviour.
POS customers from Retail Express sync to HubSpot contacts with purchase history, loyalty points, and membership status. Your marketing team segments by spend tier, loyalty level, or purchase frequency. New customers captured at the register appear in HubSpot automatically.
Transaction data from Retail Express flows into HubSpot for segmentation and lifecycle marketing. Purchase recency, frequency, and value drive automated campaigns. Lapsed customer workflows trigger based on actual buying gaps, not guesswork. Your marketing reflects what customers actually do in your stores.
This integration is for retailers running Retail Express for point of sale and inventory management alongside HubSpot for customer marketing and engagement. Single-store operators, multi-site retailers, and franchise groups all benefit when transaction data drives customer communications.
If your marketing team cannot segment by purchase history, your loyalty programme data lives in a silo, or your best customers receive the same communications as everyone else, this integration closes the gap. Built around your Retail Express configuration, your loyalty tiers, and your customer engagement workflows.