Seven engines. One connected commercial system.
The core loop runs each stage from first lead to renewal or a return purchase. The enabling layers run across all of them. Start with the ones you need.
The GTM Outcome Engine50+ integrations. The systems your business runs on.
Not just the ones with a native connector. Every integration is governed and monitored as part of the engine.
All integrationsPlan the event in HubSpot. Run it in Swoogo.
Events, speakers and sponsors move from HubSpot to Swoogo. Registrations and payments come back, so sales and marketing see every delegate and dollar.
A custom-built integration designed around your business logic, not a plug-and-play connector.
Your event platform knows who registered. Your CRM doesn’t.
Swoogo runs your registration, sessions and payments. Your sales team sells sponsorships and delegate places in HubSpot. Without a connection, events and speakers are set up twice, and registrations never reach the CRM.
Sponsors who have signed still need passes. Delegates who have paid still show as open deals. Reporting on event revenue needs exports from both systems.
If your CRM cannot see registrations, it cannot tell you which campaigns filled the room.
Event data flowing both ways.
HubSpot owns events, speakers and sponsorships. Swoogo owns registrations and payments. Changes in HubSpot reach Swoogo by webhook, and a reconciliation runs every 15 minutes.
Every record carries its Swoogo ID. If a match is ambiguous, the integration stops and flags it rather than guessing.
Events
Events set up in HubSpot create and update the matching event in Swoogo, with dates, times, time zone, venue and status.
Speakers and Sessions
Speakers in HubSpot create the Swoogo contact, speaker and session, linked together. Swoogo IDs are written back to HubSpot.
Sponsors
When a sponsorship deal is won in HubSpot, the sponsor and an exhibitor pass are created in Swoogo.
Registrations and Payments
Registrations update HubSpot contacts, and delegate registrations create deals. Paid registrations close as won, unpaid stay open and cancellations close as lost.
Conference and event organisers running Swoogo.
If you run conferences and summits with speakers, sponsors and paying delegates, this integration connects Swoogo to the CRM your sales team uses.
Your team can report event revenue by sponsor and delegate, and follow up registrants from the same records.