Why data governance matters for NFPs
Not for profit organisations collect and manage some of the most sensitive data of any sector. Personal details, health information, financial records, demographic data, and in many cases, disclosures made in confidence by people in vulnerable situations. The information NFPs hold about their communities demands the highest standard of care.
Yet many NFPs have grown organically over the years, and the tools and processes used to manage this data have often grown with them in an ad hoc fashion. Donor records live in one system, program data in another, financial records somewhere else, and communications in yet another tool. Each of these may work individually, but together they create an environment where sensitive data is difficult to govern, hard to audit, and potentially exposed to risk.
This isn't a reflection of poor practice. It's a natural consequence of organisations that have prioritised their mission, often with limited resources, and built their systems around what was available at the time. But as privacy expectations, regulatory requirements, and community trust continue to evolve, it's worth taking stock of where data governance sits in your organisation and what steps you can take to strengthen it.
Common risk areas
There are a number of patterns that are common across NFPs when it comes to data handling. Recognising them is the first step toward addressing them.
Data spread across multiple systems. When contact records, financial data, program information, and communications all live in different tools, there is no single source of truth. This makes it difficult to control who has access to what, and creates gaps where data can be duplicated, outdated, or lost entirely.
Sensitive information in uncontrolled environments. Spreadsheets shared via email or stored on USB drives are common in organisations that haven't yet adopted a centralised platform. While convenient, these methods offer no audit trail, no access controls, and no way to ensure that data is being handled consistently across the team.
No formal governance framework. Many NFPs operate without documented policies on how data should be captured, stored, shared, and eventually archived or deleted. Without clear guidelines, individual staff members make their own decisions, which introduces inconsistency and risk.
Limited visibility for leadership. When data is fragmented, it becomes difficult for leadership and boards to get an accurate picture of what data the organisation holds, who has access to it, and whether it's being managed in line with community expectations and regulatory requirements.
Staff turnover and knowledge loss. In environments where processes are informal, critical knowledge about how data is managed often sits with individual staff members. When those people move on, the organisation can lose visibility of where data lives and how it should be handled.
Principles of good data governance
Effective data governance doesn't require a massive budget or a dedicated compliance team. It starts with a clear set of principles and a commitment to building them into daily operations.
Centralise where possible. Bringing your core data into a single platform, whether that's a CRM or another purpose built tool, is one of the most impactful steps you can take. Centralisation gives you a single source of truth, consistent access controls, and a foundation for audit and reporting.
Design permissions intentionally. Not everyone in the organisation needs access to everything. A staff member managing communications has different data needs to someone managing finances or recording confidential client interactions. Your platform should reflect this, with permissions designed around roles and responsibilities.
Document your processes. Write down how data enters your organisation, where it's stored, who can access it, and how long it's retained. This doesn't need to be a 50 page policy document. Even a simple, clear set of guidelines gives your team a shared reference point and makes onboarding new staff significantly easier.
Build in audit capability. Your platform should allow you to see who accessed what and when. This isn't about surveillance. It's about accountability and the ability to demonstrate to your board, your members, and your community that you're treating their data with care.
Plan for growth. Whatever system you put in place should be able to grow with you. If your membership base doubles, or you add a new program area, your data governance framework should scale without requiring a complete rebuild.
Train your team. The best policies in the world are useless if your team doesn't understand them. Regular training, even informal sessions, ensures that data governance stays front of mind and that new staff are brought up to speed quickly.
The role of a CRM in data governance
A modern CRM platform can serve as the backbone of your data governance strategy. When properly configured, it provides centralised storage with controlled access, permission structures that reflect your organisational hierarchy, audit trails that log activity across the platform, automated workflows that reduce manual handling and the associated risk of error, and reporting capabilities that give leadership real time visibility.
However, it's important to recognise that a CRM is a tool, not a solution in isolation. The way it's configured, the governance frameworks built around it, and the training provided to your team are what determine whether it actually reduces risk or simply moves it to a new location.
This is where working with an experienced implementation partner adds genuine value. A partner who understands both the platform and the unique context of not for profit organisations can help you design permissions that match your specific needs, establish governance frameworks from day one, migrate existing data safely with associations and history preserved, build operational safeguards such as automated alerts and workflow controls, and provide ongoing support as your needs evolve.
Regular compliance audits
Data governance isn't a set and forget exercise. Organisations change, teams grow, new programs launch, and regulatory expectations shift. Regular compliance audits help you stay on top of these changes and ensure your setup continues to meet governance requirements.
A good audit cadence includes reviewing user permissions quarterly to ensure access levels still reflect current roles, checking data hygiene (duplicates, outdated records, incomplete fields) on a regular schedule, reviewing your data capture processes to ensure they're still fit for purpose, and testing your incident response plan so the team knows what to do if something goes wrong.
If you're working with an implementation partner, these audits should be part of the ongoing relationship, not something you're left to manage on your own.
Getting started
You don't need to solve everything at once. Start by mapping where your sensitive data currently lives and who has access to it. Identify the highest risk areas and prioritise those for action. From there, evaluate platforms and partners that can help you centralise and govern your data in a way that's proportionate to your organisation's size and complexity.
The goal isn't perfection. It's a deliberate, considered approach to managing the data that your community has entrusted to you.