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AllFasteners is one of Australia’s leading fastening product distributors.
Their sales team was running customer relationships through MYOB EXO, an ERP that tracked transactions, not opportunities. Kongo built the CRM layer they were missing.
AllFasteners had been using their ERP as a de facto CRM. Customer data lived in MYOB EXO, but there was no structured sales process built around it. Follow-ups were inconsistent, pipeline health was invisible, and the team had no reliable way to identify which accounts needed attention or which opportunities were at risk.
In B2B wholesale, where repeat business and account development drive revenue, this lack of visibility was a significant drag on growth. The sales team knew their customers, but the system didn’t.
An ERP tracks what happened. A CRM tracks what should happen next.
Kongo implemented HubSpot and built a robust integration with MYOB EXO. The goal was clear: give the go-to-market team a CRM designed for selling, while keeping financial data synchronised with the ERP. Customer records, transaction history, and account data flowed between both systems so neither team was working from stale information.
We designed scalable sales processes inside HubSpot, structured deal stages, follow-up sequences, and account-based reporting, giving the sales team a framework for managing opportunities that the ERP was never built to provide.
Customer and transaction data synchronised between MYOB EXO and HubSpot, giving the sales team CRM context without losing ERP accuracy.
Structured deal stages, automated follow-ups, and account-based reporting built for B2B wholesale selling rhythms.
Follow-up became a process, not an afterthought.
AllFasteners gained what they’d never had: transparency into sales activity and pipeline health. The team could see which accounts were being worked, which deals were stalling, and where the next revenue was coming from. Planning became proactive rather than reactive.
HubSpot adoption was widespread across the sales organisation, and the integration with MYOB EXO meant the finance team continued operating in their system without friction. The CRM didn’t replace the ERP, it completed it.
The CRM became the front office. The ERP stayed authoritative for finance, but stopped getting in the way of selling.
Leaders could see deal progression, account activity, and forecast accuracy without exporting and reconciling reports.
The ERP still runs the back office. The CRM now runs the front. Neither team had to compromise.