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challenge

Challenges:

Major Training faced the challenge of enhancing their educational services while catering to a wide array of learners. The goal was to streamline their operations and deliver tailored learning experiences for each individual's journey.

solution

Solutions:

  • Kongo's expertise came into play as they orchestrated the seamless implementation of CRM, Marketing Hub, and Sales Hub.
  • This was customised to align with Major Training's unique requirements as a Registered Training Organisation (RTO). The tailored CRM implementation catered specifically to the nuances of the vocational education landscape.

Key Achievements:

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The partnership achieved remarkable milestones. Kongo's solutions aptly addressed Major Training's challenges. The comprehensive implementation of CRM, coupled with Marketing lead nurturing flows, created a cohesive ecosystem for reaching learners at every stage. The Sales Hub facilitated distinct learning journeys, enhancing Major Training's engagement strategies.

Impact

The collaboration made a tangible impact. Major Training experienced operational efficiency and a more personalised approach to engaging learners. The integrated systems enabled Major Training to offer tailored courses and support to each student.

Conclusion:

Kongo’s RevOps-led approach empowered Major Training to unify their revenue-generating functions under a single, scalable HubSpot framework. By aligning marketing, sales, and service operations with data-driven processes, we helped Major Training unlock greater visibility, accelerate lead conversion, and improve student acquisition efficiency.
This collaboration showcases how education providers can benefit from strategic RevOps enablement—not just CRM implementation. If you’re an RTO seeking clarity, control, and growth through better operational alignment, let’s explore how Kongo can help architect your next phase of success.