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Sales closes a deal in HubSpot. Finance processes it in Business Central. If those two events aren’t connected, someone is doing double entry.
A custom-built integration designed around your business logic, not a plug-and-play connector.
Business Central manages your customers, invoices, and sales orders. HubSpot manages your pipeline, contacts, and deal progression. The problem is simple: when a deal closes in HubSpot, someone has to manually create the customer and sales order in Business Central. When a payment lands in Business Central, nobody in sales knows about it unless someone sends an email.
The result is duplicated data entry, mismatched records, and a constant gap between what sales thinks has happened and what finance has actually processed. Reporting requires manual reconciliation. Customer records drift apart. Errors compound.
Your CRM and your ERP are both correct — they just disagree. That disagreement is costing you time, accuracy, and trust in your own data.
When a deal closes in HubSpot, the customer record is created or updated in Business Central automatically. When finance updates payment terms or credit limits, those changes flow back to the CRM. One record, two systems, always current.
Closed deals in HubSpot generate sales orders in Business Central. Order status, invoice state, and payment confirmation flow back into HubSpot so sales and account management always see the financial picture alongside the relationship.
This integration is for organisations where Business Central is the financial backbone — wholesalers, manufacturers, professional services firms, and growing businesses that need their ERP and CRM to operate as one system rather than two.
If your finance team is rekeying data that sales already entered, or your sales team has no visibility into invoice and payment status, this is the integration that closes the loop.