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Standard and custom objects flow between SAP ByDesign and HubSpot — with the business logic your operations actually require.
A custom-built integration designed around your business logic, not a plug-and-play connector.
SAP ByDesign manages your enterprise operations — finance, supply chain, procurement, and project management. HubSpot manages your customer relationships — leads, deals, and communications. When these two systems operate independently, your sales team commits to timelines they can’t verify, your operations team fulfils orders without CRM context, and your finance team reconciles manually.
The cost of disconnection compounds. Every manual handoff between CRM and ERP is a potential error. Every status update that requires a phone call or email is wasted time. And every report that requires data from both systems takes hours to assemble instead of seconds.
If your sales team and operations team use different numbers, someone is wrong.
Deals, contacts, and company records from HubSpot flow into SAP ByDesign so your operations team has full commercial context. New customers, order details, and deal data arrive without re-keying.
Operational data from SAP ByDesign — order status, fulfilment progress, financial records — flows back into HubSpot so your sales and customer success teams see the real state of every account.
If your organisation uses SAP ByDesign for enterprise resource planning and HubSpot for sales and marketing, this integration eliminates the gap. Your teams stop operating in silos. Your reporting spans the full revenue cycle. And your leadership team makes decisions based on data that’s consistent across both platforms.
Built for businesses where the cost of disconnected systems isn’t just inconvenience — it’s lost revenue, delayed fulfilment, and unreliable forecasting.