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Custom object mappings, smart sync logic, and bi-directional data flow between Salesforce and HubSpot — built for organisations that outgrew the default.
A custom-built integration designed around your business logic, not a plug-and-play connector.
HubSpot’s native Salesforce connector handles the basics — contacts, companies, deals. But when your org has custom objects, complex ownership rules, multi-currency pipelines, or business units that need different sync logic, the native connector hits a wall. You end up with sync errors, duplicate records, and data that doesn’t match between platforms.
Organisations running both Salesforce and HubSpot typically have a reason for each. Marketing lives in HubSpot. Sales lives in Salesforce. The problem isn’t the tools — it’s the gap between them. When that gap is bridged by a connector that wasn’t built for your data model, you spend more time troubleshooting sync issues than actually selling.
A one-size-fits-all connector was never going to fit your organisation.
Standard and custom objects sync between Salesforce and HubSpot with precise field mappings. You choose what flows, in which direction, and under what conditions — including custom objects the native connector doesn’t support.
Business rules govern every sync. Ownership assignment, lifecycle stage transitions, deduplication logic, and conditional field updates — all built to match your operational model, not a generic template.
If your marketing team runs HubSpot and your sales team runs Salesforce, this integration makes them work as one system. Custom objects, multi-entity hierarchies, and complex pipeline structures — all handled. Your leadership team gets reporting that spans both platforms without manual reconciliation.
Built for mid-market and enterprise organisations that need more than the native connector can deliver, without adding another platform to manage.