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Your student management system tracks completions. Your CRM should be filling the next intake. Without a connection, neither works properly.
A custom-built integration designed around your business logic, not a plug-and-play connector.
aXcelerate handles the operational side of training — enrolments, course scheduling, completions, compliance. But the teams responsible for filling those courses have no visibility into what is happening inside the system. Marketing runs campaigns to contacts who are already enrolled. Sales follows up on enquiries without knowing whether the prospect completed a previous course or dropped out halfway through.
Enrolment data sits in aXcelerate. Lead and pipeline data sits in HubSpot. The two systems operate in parallel, and the result is wasted spend, duplicated effort, and missed opportunities to re-engage students for their next qualification.
Your training organisation knows who completed. It should also know who to enrol next — and that requires connected systems.
Student contacts and employer organisations flow between aXcelerate and HubSpot. New enquiries captured in HubSpot create records in aXcelerate. Enrolment status updates in aXcelerate reflect back in the CRM so sales and marketing always see the current picture.
Course enrolments, completions, and outcomes sync into HubSpot as deal or custom object records. Marketing can segment by qualification history. Sales can identify students ready for their next course. Reporting ties acquisition spend to actual enrolment outcomes.
This integration is designed for registered training organisations, vocational education providers, and corporate training businesses that run aXcelerate as their student management system and HubSpot as their CRM.
If your marketing team is generating enquiries in one system while your training team manages enrolments in another, this integration eliminates the gap. No more manual exports, no more blind spots, no more missed re-enrolment opportunities.