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Your product data lives in RDS. Your customer data lives in HubSpot. The gap between them is where revenue leaks.
A custom-built integration designed around your business logic, not a plug-and-play connector.
AWS RDS holds the data your product generates — usage metrics, subscription states, transaction histories, feature adoption. But none of that reaches the teams responsible for renewals, upsells, or churn prevention. Sales closes a deal, and from that moment the customer becomes a row in a database that nobody in commercial sees.
Customer success works from stale exports. Marketing segments on gut feel instead of actual usage. Revenue teams cannot tell which accounts are expanding and which are quietly disengaging — because that signal is trapped in Postgres, MySQL, or Aurora, not in the CRM.
Your database knows which customers are thriving and which are fading. Your CRM does not. That is the gap this integration closes.
Pull usage metrics, subscription status, feature flags, and transaction data from your RDS tables into HubSpot contact, company, and deal properties. Customer success sees real-time product engagement without touching a database console.
Push deal stages, lifecycle changes, and sales-qualified signals back into your application database. Your product can react to commercial context — triggering onboarding flows, adjusting feature access, or flagging accounts for in-app messaging.
This integration is for teams where the product generates valuable customer signals — usage data, subscription events, transaction histories — that the commercial team needs but cannot access. If your engineering team has the data and your revenue team has the relationships, we connect the two.
It suits organisations running PostgreSQL, MySQL, MariaDB, or Aurora on RDS, with HubSpot as the CRM. Whether you need a one-way feed or full bidirectional sync, the integration is built to your schema and your business logic.