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Exo runs your operations. HubSpot runs your pipeline. When they operate independently, every order crosses a manual handoff that slows you down.
A custom-built integration designed around your business logic, not a plug-and-play connector.
MYOB Exo is an enterprise-grade ERP — it handles your inventory, manufacturing, distribution, and financial management. HubSpot handles your sales pipeline, customer engagement, and marketing. Both systems are deeply embedded in your operations. Neither has the complete customer picture.
When a deal closes in HubSpot, the sales order is manually entered into Exo. When stock levels change in Exo, sales has no idea. When finance raises an invoice, the deal record in HubSpot does not update. The two systems run in parallel, and the gap between them is filled with spreadsheets, emails, and errors.
Your ERP holds the operational truth. Your CRM holds the commercial truth. Without a bridge, your team operates on partial information in both.
Customer and supplier records stay aligned across Exo and HubSpot. New accounts created at deal close appear in Exo automatically. Credit terms, account status, and company details sync bidirectionally so both systems reflect the current state.
Deals closed in HubSpot generate sales orders in Exo. Invoice status, payment receipts, and fulfilment data flow back into HubSpot. Sales sees whether the order shipped and whether the client paid — without asking finance or checking a second system.
This integration is for organisations that rely on MYOB Exo for their core operational and financial management — manufacturers, wholesalers, distributors, and mid-to-large enterprises across Australia and New Zealand.
If your commercial team closes deals in HubSpot while your operations team processes orders in Exo, and the handoff between them is manual, this integration eliminates that gap. One workflow, two systems, fully synchronised.