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Standard and custom objects flow between SAP Sales Cloud and HubSpot with precise mappings and bi-directional sync.
A custom-built integration designed around your business logic, not a plug-and-play connector.
SAP Sales Cloud runs your enterprise sales process — accounts, opportunities, activities, and forecasting. HubSpot runs your marketing — lead generation, nurture campaigns, and content attribution. When they’re disconnected, marketing qualified leads don’t reach SAP Sales Cloud with context, and closed-won data doesn’t flow back to HubSpot for attribution.
Your marketing team can’t prove ROI if they can’t see what happens after the handoff. Your sales team can’t prioritise leads if they don’t have engagement scores and campaign history. The result is two teams optimising independently, with no shared view of what’s actually driving revenue.
When marketing and sales run on different data, both teams fly blind.
Marketing qualified leads flow from HubSpot into SAP Sales Cloud with full engagement context. Account and contact updates sync bi-directionally so both teams work from current data.
Opportunity data and closed-won revenue flow back from SAP Sales Cloud into HubSpot so your marketing team can attribute pipeline, measure campaign ROI, and optimise spend against actual outcomes.
If your sales organisation runs SAP Sales Cloud and your marketing team runs HubSpot, this integration bridges the gap. Leads flow to sales with context. Revenue flows back for attribution. And your leadership team gets reporting that spans the full funnel without manual assembly.
Built for enterprises where the marketing-to-sales handoff is a strategic bottleneck, not just an operational annoyance.