We help create purposeful content to engage and nurture your leads at each stage of the customer cycle, using automated workflows to convert your leads into buyers. We can set up multi-channel nurturing suitable for your target market, whether that be through email, SMS or social media. 

By delivering targeted content and timely follow-ups at key stages throughout a buyer’s journey, your lead nurturing efforts can stretch right through to customer delight; generating repeat custom, brand loyalty and creating your company’s best advocates.

Here’s how it works:
  • We set up multi-channel nurturing that works for your target market. This can be through email, SMS, or social media.
    • We deliver targeted content and timely follow-ups at key stages of the buyer’s journey. This way your lead nurturing efforts can stretch right through to customer delight; generating repeat custom, brand loyalty and creating your company’s best advocates.
  • We structure your leads into defined groups, which allows us to create content that’s relevant to those groups at each stage of their buying journey
    • These groups could be first-time website visitors, first-time customers, or those in a certain location. Whoever they are, our content is designed to activate their interest in what you do and guide them through the cycle to become repeat paying customers.
    • Examples of this include creating targeted deals for new customers, delivering a promotional offer to reactivate old customers, or introducing new areas of your business or service to existing customers
  • We use automated workflows to deliver lead nurturing efforts at carefully selected points in the customer’s buying journey
    • This allows you to send personalised communications and follow-ups without the need to manually move each lead through the marketing stages
    • Your resources are maximised and your customers never receive messages that aren’t suited to them or miss out on relevant information
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