We believe that content marketing works best alongside a wider inbound marketing strategy as a way to reach those interested in what you’re doing, provide them with a clear call to action, and capture those new leads wherever possible.
While the aim of the game is to attract new business, we find natural ways to spread your company’s message through social posts that are engaging to your target market, whether that be on Facebook, Instagram, LinkedIn, or video content produced for Youtube. This content is created in-house and is always in keeping with the tone and aesthetic of your brand.
To help attract new leads via search, we create relevant blog articles based on topics trending in your field to form topic clusters aimed at various customer personas at different stages of your customer cycle. We maintain a high quality of written content, while incorporating strong keywords that are consistent with your business offering to make sure every area of your website, including your blog, is fully optimised for search engines such as Google.
