Haben manages property investments for direct, adviser and institutional investors, and runs regular capital raises.
Haben shared a HubSpot portal with a related business.
It needed its own portal for investor relations, its adviser channel and capital raises.
A dedicated HubSpot portal with Haben’s data moved across, plus Sales and Marketing Hub.
Current, Potential and Past Investor stages set automatically from total invested.
An expression-of-interest form that creates a lead for Investor Relations.
Capital raise segments and journeys, event RSVP journeys and an investor relations dashboard.
The Haben website moved onto HubSpot CMS, with a subscription preference centre.
“He provided excellent advice and solutions throughout the process and helped set us up for success.”
Haben runs capital raises and investor events from its own portal. Investor identity data stays in the registry.