Seven engines. One connected commercial system.
The core loop runs each stage from first lead to renewal or a return purchase. The enabling layers run across all of them. Start with the ones you need.
The GTM Outcome Engine50+ integrations. The systems your business runs on.
Not just the ones with a native connector. Every integration is governed and monitored as part of the engine.
All integrationsOne CRM for a city’s business, tourism and events teams.
AEDA runs Experience Adelaide, Rundle Mall, Adelaide Fashion Week, a Business and Investment team and the Visitor Experience Centre.
The challenge.
The Business and Investment team tracked investment leads, coworking spaces and hospitality prospects in Excel.
Subscriber lists overlapped across programs, so the same people sat in several places.
What Kongo built.
CRM and Marketing Hub
One contact database for every AEDA program, with subscription types and list segmentation.
Scoring and tagging
A contact engagement score, website activity lead scoring and workflows that tag contacts automatically.
Business and Investment
A Projects object so the team tracks investment leads in HubSpot instead of Excel.
Programs
Rundle Mall data migration, an Adelaide Fashion Week campaign and Visitor Experience Centre kiosk data.
Reporting
A marketing contact engagement dashboard.
“They are able to translate business requirements and objectives into HubSpot technical activities that generate results instantly.”
What changed.
Each AEDA program sends from one contact database, with engagement scoring across all of them.