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challenge

Challenges:

Fitstop faced challenges in efficiently recruiting and onboarding franchisees while maintaining a consistent brand experience. They needed a system to capture and nurture leads from digital campaigns, guiding them through the decision-making process with personalised communication. Additionally, the onboarding process lacked structure, leading to inconsistencies in training and support. Fitstop also experienced the inefficiencies of a siloed tech stack, which hindered seamless data flow and visibility across their sales and onboarding processes.

solution

Solutions:

We implemented a comprehensive solution using HubSpot’s CRM, automating the entire franchisee journey. Targeted digital campaigns captured high-quality leads, while automated workflows nurtured them with personalised follow-ups, including success stories and financial insights. For onboarding, we built a centralised hub with training resources, timelines, and support materials. Integrating HubSpot with existing systems eliminated silos, enabling seamless data flow and real-time visibility. This structured, automated approach ensured a consistent, supportive experience from recruitment to launch.

Key Achievements:

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Streamlined Recruitment Process: Automated lead nurturing and targeted campaigns significantly improved engagement with high-quality franchise prospects, creating a more efficient recruitment pipeline.

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Consistent Onboarding Experience: Centralised resources and structured communication ensured a cohesive onboarding journey, empowering new franchisees with the knowledge and support needed to launch confidently.

Conclusion:

Our strategic implementation of HubSpot’s CRM transformed Fitstop’s franchisee recruitment and onboarding process into a scalable, efficient journey. By automating lead nurturing and providing structured onboarding support, Fitstop successfully engaged high-quality prospects and maintained consistency across franchise launches. The centralised hub enabled real-time visibility and streamlined communication, allowing Fitstop to provide timely guidance while focusing on growth. This cohesive approach empowered franchisees to start their businesses with confidence, contributing to Fitstop’s rapid expansion and ensuring a positive, supportive experience for every new franchise owner.