SAP Business One + HubSpot — your ERP and your revenue engine in one system
SAP Business One runs your operations. HubSpot runs your pipeline. Connect them so a closed deal becomes a fulfilled order without the manual handoff.
Your operational data lives in SAP Business One. Your sales data lives in HubSpot. The handoff between them is manual.
SAP Business One manages your customers, vendors, inventory, sales orders, and invoices. HubSpot manages your pipeline, contacts, and revenue reporting. But when a deal closes in HubSpot, someone has to re-enter the order in SAP B1. Customer records exist in both systems with no connection between them. Invoice status in your ERP does not update deal records in your CRM.
Your sales team closes deals without knowing current stock levels. Your operations team creates orders without seeing what was promised during the sales cycle. Finance chases payments on invoices that the account manager does not know have been issued. Every handoff between sales and operations is a manual process that introduces delays, errors, and lost context.
Your sales system and your operations system run independently. Every deal-to-order handoff is a manual re-entry.
Customers, orders, invoices, and inventory — mapped between SAP Business One and HubSpot
We build a custom integration between SAP Business One and HubSpot that connects your ERP to your CRM. Customers and vendors sync between systems. Sales orders flow from closed deals. Invoice and payment status flows back to your sales and account management teams. The logic layer handles the complexity of mapping SAP B1 objects to HubSpot records.
Customer, Vendor & Contact Sync
Customer and vendor records sync between SAP Business One and HubSpot with full field mapping. Your sales team works from current account data. New customers created in either system appear in the other. Duplicate records are matched and merged rather than multiplied.
Order, Invoice & Inventory Flow
Closed deals in HubSpot generate sales orders in SAP B1. Invoice status and payment data flow back so your account managers see what has been billed and what remains outstanding. Inventory availability from SAP B1 is visible to your sales team before they commit to delivery timelines.
Customers and vendors sync between SAP Business One and HubSpot automatically.
Closed deals create sales orders in your ERP without manual re-entry.
Invoice and payment status flows back to your sales and account teams.
Your business runs one commercial process from pipeline to fulfilment.
SMBs running SAP Business One that need their ERP and CRM to work as one system
This integration is for small and mid-sized businesses running SAP Business One for finance, inventory, and operations alongside HubSpot for sales and marketing. Manufacturers, distributors, wholesalers, and service businesses that process orders through SAP B1 all benefit when the deal-to-order handoff is automated.
If your sales team re-enters orders manually after closing deals, your operations team does not see what was promised in the proposal, or your finance team chases invoices that account managers know nothing about, this integration closes the gap. Built around your SAP B1 configuration, your order workflows, and your commercial process.
Let’s connect SAP Business One to your revenue engine — properly
Book a discovery call. We’ll map where your current systems are costing you visibility, speed, or revenue — and show you how to fix it.