Outcome Engine Insight
GTM Drift
The gap between the go-to-market you designed and the one that's actually running.
When to build your own MCP server
An MCP server is how an AI agent reaches your systems. It lists the tools the agent can call, and it runs them when the agent asks. Most ...
The role that didn't exist a year ago
Stripe just opened a job that says more about the next two years of work than any thinkpiece will.
Answer Engine Optimisation (AEO): What It Is, Why It Matters, and How to Get Started
Buyers are skipping search results and asking ChatGPT, Gemini and Perplexity direct questions. AEO is how your brand gets named in the ...
Your AI Agent Will Have a Budget. Who Controls It?
CRM and ERP Integration - A Business Case
A sales rep quotes a customer who already has an overdue invoice. Finance processes an order without knowing what was promised during the ...
Data Governance and Risk Minimisation for Not for Profit Organisations
The Case Against Replacing Your CRM with AI Tools in B2B
Building a Unified Customer Data Platform with Databricks and HubSpot
