Every GTM motion has two versions. The one your team describes. The one your CRM shows.
Kusabi starts with CRM evidence, not opinion. The result is a clearer diagnosis, a smaller set of priorities, and a more executable operating model.
Your CRM shows what happened. It rarely shows where the operating model breaks.
Your sales leader says deals close in six weeks. Your data says fourteen. Marketing says every MQL gets followed up. The data says a third never get a call. CS says onboarding is smooth. The data says 41% of tickets arrive in the first 90 days.
These are not reporting gaps. They are operating-model gaps. The process your team thinks it follows and the process your CRM shows are two different systems. One lives in meetings. The other lives in your data.
Most teams can see the symptoms. Very few can isolate the broken process behind them. Kusabi does.
Reporting shows outcomes. Kusabi diagnoses the operating logic behind them.
| Native CRM Reporting | Standard CRM Audit | Kusabi 楔 | |
|---|---|---|---|
| Primary output | Dashboards, funnels, journeys, attribution | A findings deck and recommendations | Failure modes, findings, processes, and audit |
| What it explains | What happened | What a consultant observed | What is breaking in the operating model |
| How the work gets done | Your team builds the right reports | A reviewer asks the right questions | CRM evidence first, operating model review second |
| What happens next | Your team interprets the data | The deck sits in a drive | Processes turn into owners, SLAs, and workflows |
| Shelf life | Useful, but only for what you already instrumented | Stale once behavior changes | Re-audited against live process drift |
A GTM operating model diagnostic, not another dashboard.
Kusabi connects CRM evidence, operating model review input, and process design into one operating view.
The output is not more reporting. It is a clearer decision on what needs to be codified next across sales, marketing, and customer success.
Compare
We compare the process your team says exists with the behavior your CRM records across sales, marketing, and customer success. Intended vs actual is the foundation of the product.
Diagnose
We do not stop at isolated findings. Kusabi groups the evidence into the 3-5 GTM failure modes that matter most, supported by findings, trends, correlations, and owner variance.
Codify
The important failures become processes with a trigger, steps, an owner, an SLA, and a measurement target. Then they can be deployed, measured, and audited.
From CRM connection to operating diagnosis in two weeks
Connect
Give us read access to your CRM. We start with the data you already have instead of a six-week discovery cycle.
Analyze
Our engine reads 12 months of operational data across twelve signal categories. It maps how deals move, where leads stall, which handoffs fail, and where process adoption varies.
Operating Model Review
We arrive with the evidence already mapped. The Operating Model Review is where your team validates intended process, explains exceptions, surfaces shadow systems, and decides what gets codified next.
Deliver
You get an executive diagnosis with the top GTM failure modes, 40+ supporting findings, a prioritized process backlog, and a baseline for future audit.
Start with the 3-5 GTM failure modes that matter most.
Executives do not buy forty disconnected findings. They buy a diagnosis they can fund and act on. Kusabi collapses the evidence into a small set of broken GTM moments.
Each failure mode is backed by findings, trends, correlations, and team-level variance. That means you get synthesis first and proof second.
That is the difference between a smarter dashboard and an operating-model diagnostic.
The output is not a report. It is a prioritized process backlog.
A finding without an action is just another slide. Kusabi converts critical and significant failures into process definitions with a trigger, steps, an SLA, an owner, and a measurement target. These are not generic recommendations. They are operating instructions your CRM can run, your team can own, and your audit can measure later.
Speed-to-Lead Process
Lifecycle Reactivation Process
Stale Deal Recovery Process
Engagement Gap Process
Post-Close Handoff Process
Automation Audit Process
Codify the process. Then measure drift.
Every quarter, we re-run the engine against live CRM behavior. The audit compares current behavior with the processes you deployed and shows where the motion is slipping again.
New bottlenecks. Declining SLA adherence. Workarounds that appeared organically. This is how good GTM operations stay good instead of decaying back to the old way within six months.
See where your GTM operating model is breaking
Connect your CRM. Surface the failure modes. Leave with the processes your revenue team needs next.
Or email implementation@hellokongo.com