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Kusabi starts with CRM evidence, not opinion. The result is a clearer diagnosis, a smaller set of priorities, and a more executable operating model.
Kusabi is a GTM operating model diagnostic for revenue teams running on CRM data. It compares the process your team describes with the behavior your CRM records, surfaces the few failure modes hurting revenue, and turns them into processes, owners, SLAs, and audit.
Your sales leader says deals close in six weeks. Your data says fourteen. Marketing says every MQL gets followed up. The data says a third never get a call. CS says onboarding is smooth. The data says 41% of tickets arrive in the first 90 days.
These are not reporting gaps. They are operating-model gaps. The process your team thinks it follows and the process your CRM shows are two different systems. One lives in meetings. The other lives in your data.
Most teams can see the symptoms. Very few can isolate the broken process behind them. Kusabi does.
| Native CRM Reporting | Standard CRM Audit | Kusabi 楔 | |
|---|---|---|---|
| Primary output | Dashboards, funnels, journeys, attribution | A findings deck and recommendations | Failure modes, findings, processes, and audit |
| What it explains | What happened | What a consultant observed | What is breaking in the operating model |
| How the work gets done | Your team builds the right reports | A reviewer asks the right questions | CRM evidence first, operating model review second |
| What happens next | Your team interprets the data | The deck sits in a drive | Processes turn into owners, SLAs, and workflows |
| Shelf life | Useful, but only for what you already instrumented | Stale once behaviour changes | Re-audited against live process drift |
Connects CRM evidence, operating model review input, and process design into one operating view. The output is a clearer decision on what needs to be codified next across sales, marketing, and customer success.
We compare the process your team says exists with the behavior your CRM records across sales, marketing, and customer success. Intended vs actual is the foundation of the product.
We do not stop at isolated findings. Kusabi groups the evidence into the 3-5 GTM failure modes that matter most, supported by findings, trends, correlations, and owner variance.
The important failures become processes with a trigger, steps, an owner, an SLA, and a measurement target. Then they can be deployed, measured, and audited.
Give us read access to your CRM. We start with the data you already have instead of a six-week discovery cycle.
Our engine reads 12 months of operational data across twelve signal categories. It maps how deals move, where leads stall, which handoffs fail, and where process adoption varies.
We arrive with the evidence already mapped. The Operating Model Review is where your team validates intended process, explains exceptions, surfaces shadow systems, and decides what gets codified next.
You get an executive diagnosis with the top GTM failure modes, 40+ supporting findings, a prioritised process backlog, and a baseline for future audit.
Executives do not buy forty disconnected findings. They buy a diagnosis they can fund and act on. Kusabi collapses the evidence into a small set of broken GTM moments.
Each failure mode is backed by findings, trends, correlations, and team-level variance. That means you get synthesis first and proof second.
That is the difference between a smarter dashboard and an operating-model diagnostic.
A finding without an action is just another slide. Kusabi converts critical and significant failures into process definitions with a trigger, steps, an SLA, an owner, and a measurement target. Operating instructions your CRM can run, your team can own, and your audit can measure later.
Trigger Lead assigned
SLA 4 hours
Action Automated assignment + first-touch cadence
Trigger 30+ days with no stage change
SLA 2 business days
Action Owner review + reactivation path
Trigger Close date passes while deal is open
SLA 24 hours
Action Close date reset or deal closed out
Trigger 7 days without deal activity
SLA Same day
Action Rep nudge + manager escalation
Trigger Deal closed won
SLA 24 hours
Action CS task + onboarding sequence
Trigger Workflow inactive for 90+ days
SLA 7 days
Action Review, relaunch, or retire automation
Every quarter, we re-run the engine against live CRM behavior. The audit compares current behavior with the processes you deployed and shows where the motion is slipping again.
New bottlenecks. Declining SLA adherence. Workarounds that appeared organically. This is how good GTM operations stay good instead of decaying back to the old way within six months.
Kusabi gives you the prioritised backlog. Kongo’s twelve month programme builds it into your CRM. One named pod (Principal Solutions Architect, GTM Engineer, Customer Success Manager) from kickoff to year end. New builds run on a monthly sprint cadence. The team that builds it stays to run it.