VETtrak + HubSpot — your student records and your enrolment pipeline in one system
VETtrak manages your students and compliance. HubSpot manages your enquiries and marketing. Connect them so your sales team sees who is already enrolled and your marketing targets the right prospects.
Your student records live in VETtrak. Your marketing and sales data lives in HubSpot. Nobody sees both.
VETtrak manages your student records, course enrolments, AVETMISS reporting, and training delivery. HubSpot manages your enquiry pipeline, marketing campaigns, and prospective student communications. But a prospect who enquires through your website cannot be tracked through to enrolment completion. A student who finishes one course is invisible to the team selling the next one.
Your marketing team sends course promotions to people who are already enrolled. Your sales team follows up on enquiries without knowing the prospect already has an active enrolment elsewhere in the organisation. Re-enrolment opportunities are missed because completion data sits in VETtrak while your nurture campaigns run in HubSpot with no connection between them.
Your RTO markets and enrolls from one system. It teaches and reports from another. The two never connect.
Students, courses, and enrolments — mapped between VETtrak and HubSpot
We build a custom integration between VETtrak and HubSpot that connects your student management system to your sales and marketing platform. Student records sync as contacts. Course enrolments and progress data flow into HubSpot where your marketing, sales, and student success teams can act on them.
Student & Contact Sync
Student records from VETtrak sync to HubSpot contacts with enrolment status, course details, and completion data. Prospective students captured through HubSpot forms can flow into VETtrak when they enrol. Your sales team sees which enquiries are already active students before they pick up the phone.
Enrolment & Course Progress Flow
Course enrolments and progress data sync from VETtrak into HubSpot. Your marketing team segments by enrolment status, course type, or completion date. Re-enrolment campaigns trigger automatically when students finish a course. Lapsed enrolments become visible to the team responsible for student retention.
Students and enrolments sync between VETtrak and HubSpot automatically.
Your sales team sees enrolment status before following up on enquiries.
Course completions trigger re-enrolment and cross-sell campaigns in HubSpot.
Your RTO runs one pipeline from enquiry to enrolment to completion to re-enrolment.
Australian RTOs using VETtrak that need their student management and CRM to work together
This integration is for Registered Training Organisations running VETtrak for student management and AVETMISS compliance alongside HubSpot for marketing, sales, and student lifecycle communications. Whether you deliver short courses, apprenticeships, or full qualifications, connecting your student data to your commercial platform changes how you market and sell.
If your marketing team cannot segment by enrolment status, your sales team follows up on enquiries from active students, or your re-enrolment campaigns run on outdated spreadsheets, this integration closes the gap. Built around your VETtrak configuration, your course catalogue, and your enrolment workflows.
Let’s connect VETtrak to your revenue engine — properly
Book a discovery call. We’ll map where your current systems are costing you visibility, speed, or revenue — and show you how to fix it.