Moodle + HubSpot — your learners and your revenue in one system
Moodle delivers the learning. HubSpot drives enrolments and retention. Connect them so your commercial team knows what your learners are doing.
Your learner data lives in Moodle. Your marketing and sales data lives in HubSpot. Nobody sees both.
Moodle manages your courses, student enrolments, learning progress, and completions. HubSpot manages your marketing campaigns, sales pipeline, and student lifecycle communications. But a student who completes a course in Moodle does not trigger a re-enrolment campaign in HubSpot. A prospect who enquires through your website cannot be tracked through to course completion.
Your marketing team runs campaigns without knowing which courses have high completion rates and which have drop-off problems. Your sales team cannot see whether a prospect's organisation already has active learners on your platform. Renewal opportunities go unnoticed because completion data never reaches the people responsible for re-enrolment.
Your LMS and your CRM operate as separate systems. Enrolment, engagement, and renewal data never connect.
Students, courses, enrolments, and progress — mapped between Moodle and HubSpot
We build a custom integration between Moodle and HubSpot that connects your learning management data to your commercial platform. Students sync as contacts. Course enrolments and completion data flow into HubSpot where your marketing, sales, and student success teams can act on them.
Student & Course Sync
Learner records from Moodle sync to HubSpot contacts with enrolment status, course details, and organisation data. Your sales team sees which contacts are active students, which courses they are enrolled in, and which organisations have multiple learners on your platform.
Progress & Completion Flow
Course progress and completion data sync from Moodle into HubSpot. Completion events trigger renewal campaigns, cross-sell workflows, or student success check-ins. Drop-off patterns become visible to the teams responsible for engagement and re-enrolment.
Students and course enrolments sync between Moodle and HubSpot automatically.
Course completions trigger renewal and cross-sell workflows in HubSpot.
Configurable sync direction fits your enrolment workflow.
Your education business markets, sells, and retains based on real learner data.
Education and training providers that need their LMS and CRM to work together
This integration is for universities, registered training organisations, corporate learning teams, and education businesses running Moodle as their LMS alongside HubSpot for marketing, sales, and student lifecycle management.
If your marketing team cannot segment by course completion, your sales team does not know which prospects are already active learners, or your student success team discovers drop-offs weeks after they happen, this integration closes the gap. Built around your Moodle instance, your course catalogue, and your enrolment workflows.
Let’s connect Moodle to your revenue engine — properly
Book a discovery call. We’ll map where your current systems are costing you visibility, speed, or revenue — and show you how to fix it.