Document TypeStatus
AuthorAlex Bortignon
Published31 July 2026
StatusLive

Siegel platform implementation: progress and next steps

A status update on Siegel's platform implementation: the work delivered to date, the actions we need from Siegel to progress, the foundation tasks currently underway, and the capabilities scheduled for a future phase.

01

Progress to date

Delivered

The core of the foundation build is substantially complete. Below is a summary of what has been delivered across each area of the build.

26
Foundation tasks complete
7
Foundation tasks in build
7
Actions needed from Siegel
19
Queued for a future phase
AreaDelivered
Platform foundationAccount defaults, teams, users, permission sets and notification profiles
CRM configurationLifecycle stages, custom properties, association labels, record and table views, and presets
Data migrationPilot migration and full cut-over completed and verified; test data cleared
SalesDeal pipeline with automation, lead-stage automation, leads setup, sales workspace, quotes, products and line items, sales reporting framework and post-sales handoff
MarketingForms and form migration, subscription types, marketing reporting, email and calendar integration, and content agent
Service and commerceConversations inbox, sales inbox, commerce tools and customer journey orchestration
IntegrationsNetSuite data-sync connector mapping and configuration; Lusha connected
Testing and enablementUser acceptance testing completed across CRM, Sales and Marketing; training sessions delivered
02

Client tasks

From Siegel

These items need Siegel to action something before we can progress them. Actioning them together will unblock the fastest.

Priority ask

Three things keep the most work moving: the email DNS records, the website tracking snippet for siegeladhesives.com, and access to connect NetSuite.

TaskPriorityWhat's needed from Siegel
Set up email authenticationHighAdd the DNS records we provide (SPF and DKIM) so email sends from your domain
Install website tracking codeHighAdd the tracking snippet to siegeladhesives.com
Configure connected appsMediumProvide access to connect your other systems (e.g. NetSuite)
Connect paid advertising accountsLowGrant access to your advertising accounts
Connect social media accountsLowGrant access to your social media accounts
Provide office IP addressesLowShare your office IP addresses so internal visits are filtered from website analytics
Enable Google Search Console integrationLow (optional)Grant access to your Search Console property
03

Foundation build tasks

In build

26 of the 33 foundation build tasks are complete. The seven remaining are shown below; three are blocked pending the client tasks above and cannot proceed until Siegel completes the related action.

TaskPriorityStatus
Form automationHighTo Build
Email templatesHighBlocked — awaiting client task
Email subscription rulesHighTo Build
Lead allocation automationMediumTo Build
Segmentation and listsMediumTo Build
Email sending domainsMediumBlocked — awaiting client task
Brand identity setupLowBlocked — awaiting client task
04

Queued tasks

Future phase

The following are not part of the current foundation build. They were agreed as out of scope for the initial build during the foundation document approval process, in collaboration with Siegel, and are revisited once Siegel is live and ready to activate them.

  • Lead scoring
  • Sales forecasting
  • Goals
  • Target accounts
  • Customer tiering
  • Account management process
  • Contract renewal process
  • Prospecting agent
  • Playbooks
  • Sequences
  • Snippets
  • Documents
  • Sales email templates
  • Buyer intent
  • Campaigns
  • Calls-to-action
  • Advertising audiences and events
  • Conversations inbox
  • Event process template
05

Delivery plan

To 14 Aug

The plan below sequences the remaining work, resolving the NetSuite data sync first so it does not hold up marketing delivery.

NetSuite data sync

There are outstanding issues with the NetSuite data sync to resolve before we finalise. We will hold a catch-up in the week of 1 August to confirm Siegel's possible paths, and aim to agree the approach by 7 August.

TimingMilestoneLead
Week of 1 AugNetSuite data-sync catch-up to confirm Siegel's possible pathsKongo & Siegel
By 7 AugDecision on the NetSuite data-sync approachKongo & Siegel
By 14 AugAll marketing tasks finalised, with the marketing team and including trainingKongo & Siegel marketing
From mid-AugTony progresses the queued tasks as the next priorityTony (Kongo)
06

Ongoing momentum and enablement

With Tony

To maintain momentum and build your team's mastery of the platform, Tony will run a regular meeting schedule with Siegel.

CadenceSessionFocus
Weekly (through August)Delivery stand-upTrack marketing completion and the NetSuite decision, and unblock client tasks
Fortnightly (post go-live)Adoption check-inReinforce training, answer questions, and review how the team is using the platform
MonthlyBusiness reviewReview reporting and pipeline health, and plan activation of the queued capabilities
As neededTraining and office hoursDeepen your team's mastery of the platform