Inbound marketing is an approach aimed at attracting customers by giving them what they want: relevant, useful content and helpful interactions. The power of inbound marketing is that potential customers come to you – arriving through channels like blogs, search results and social media.
Unlike outbound marketing, inbound marketing doesn’t need to ﬁght for your potential customers’ attention. By providing content designed to meet the problems and needs of your ideal customers, inbound marketing attracts quality prospects and builds trust and credibility for your business.
The Inbound Methodology is a way of mastering your inbound marketing strategy, simply and effectively. It helps you not only attract new visitors with your quality content, but also lets you convert them into customers – and then turn them into evangelists for your brand.
There are four stages to the Inbound Methodology, representing the stages of turning a potential customer into a loyal brand promoter. Kongo can help your business become experts in navigating each of these stages, so you can attract and nurture better quality leads, close more sales and grow your brand.
attract visitors using content you’ve created and distributed
convert visitors into leads through smart content and valuable calls-to- action.
close the deal – use automated workﬂows to eﬀectively convert your leads into customers.
delight your customers with your valuable content – and turn them into promoters of your brand.
Compared to traditional outbound marketing techniques – such as advertising or cold calling – inbound marketing is a very diﬀerent approach to reaching new customers. It’s organic rather than intrusive: it adds value, educates and integrates seamlessly into people’s experience, rather than interrupting them with pushy sales messages.
By helping people get what they want – rather than getting in their way – you increase your chances that potential customers will engage with your brand. And it works: research shows that immediately after reading a piece of content by a brand, consumers are 131% more likely to buy from that brand, compared to consumers who don’t read any content.
Is your business embracing the inbound methodology? We are offering a complimentary website and inbound marketing audit.